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Frequently Asked Questions

Have a question? Here are answers!

Frequently Asked Questions

  1. What are your hours?
  2. What do you carry?
  3. Where are you located?
  4. Do you have a loyalty program?
  5. Will you ship?
  6. Do you take returns?
  7. What's the story of Life is good®?
  8. You call yourself a Genuine Neighborhood Shoppe or GNS. What does that mean?
  9. What does 10% for Kids in need mean?
  10. Why is it important for Life is good to raise money for The Life is good Kids Foundation?
  11. What does the Life is good Kids Foundation do?
  12. How do I care for my Life is good® products?
  13. How do I remove a stain from a Life is good® t-shirt?

Answer 1:

You'll find that info on our Hours page.

Answer 2:

Jake's on Main is a Life is good® Genuine Neighborhood Shoppe and is an independently owned retail store solely dedicated to the Life is good® brand. For clothing, we have T-shirts, shorts, skirts, yoga pants, hats, socks, gloves, hoodies, quarter zips, and more – depending on the season, of course. For the home, we carry ceramic mugs, travel mugs, and other goodies. Inspired by Rocket, Jake's trusty canine pal, we carry things for your four-legged friends including leashes, collars, dog bowls, doggie tees and bandanas. You'll also find Life is good® jewelry, stationery, cards, tote bags, beach towels, toys, decals, flags, tire covers, and more. And if you can't find the perfect gift from all that, we also have gift cards.

Answer 3:

Our shoppe is at 136 S. Main just north of I-70 in the heart of St. Charles' Historic District. We are right nextdoor to the Historic First State Capitol Historic Site and within blocks of all kinds of other exciting shops and restaurants. For bicycling enthusiasts, the Katy Trail is right outside our back door, so bring your bikes! Main Street and nearby Frontier Park (along the scenic Missouri riverfront) are home to many exciting festivals and events, which we actively promote in cooperation with the Visitors Bureau. So whenever you come to shop, bring a friend and make a day of it. You'll be glad you did!

Answer 4:

You bet. Learn more on our Jake's VIP page.

Answer 5:

Absolutely! If you see find something in the shoppe but need a different size or color or if you see somethign online that we don't carry, we'll gladly have that item shipped to you for free. A member of our Jake's VIP Program and live out of town? We'll always ship your purchases to you for free! Want to ship something to a friend? We use USPS flat-rate shipping and we'd be happy to pack and mail your gift for cost. Just ask!

Answer 6

Every item we sell is carefully inspected before it is sold or shipped. But if for some reason you need to return or exchange an unused item, no problem. Items in new condition may be returned or exchanged at the shoppe or by mail. If you made your purchase by mail, you'll have to ship it back to us, but don't worry — we will pay return shipping on the exchange. All returns or exchanges, whether in-person or by mail, must be made within 30 days with a receipt. Credit will be issued in the same form as payment. After 30 days, or without a receipt, refunds will only be issued as a store credit. And refunds for past season's items may not receive full credit. Sorry, there are no returns or exchanges on sale items.

Answer 7:

In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business. For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories. They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could. Chicks were not impressed. By the Fall of 1994, heading home from a long, less-than-fruitful road-trip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall. Jake's contagious grin, simple as it was, seemed to express everything the Jacobs brothers believed in.

One fateful September day, they printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. They laid the shirts out on their rickety card table. By noontime, all 48 of those tees were gone. A star was born. Soon Jake was introduced to local retailers, and his simple message of optimism was embraced like nothing the brothers had ever seen. As demand for product soared, Jake's team grew, and the Little Brand That Could began to spread across America.

Today, the New England based brand stays close to its roots, with an emphasis on humor and humility. Through Life is good Festivals, positive products, and a steady dose of ping pong, Jake's crew does its best to keep the good vibes flowing.

Jake's on Main is a Life is good® Genuine Neighborhood Shoppe and an independently owned retail store solely dedicated to the Life is good® brand. We are committed to not only providing you with a complete Life is good® shopping experience but also to spreading optimism every day and helping kids in need.

Answer 8:

Just like Life is good® company-owned stores, a Genuine Neighborhood Shoppe (or GNS) like Jake's on Main is devoted solely to the sale of Life is good merchandise. However, a GNS is independently-owned by private business people who operate under a Life is good GNS Agreement.

You can expect the same good vibes, friendly atmosphere and awesome customer service that you’d receive at any of the company-owned retail locations. Our apparel and product selections might vary a little bit (hey, different strokes, right?), but rest assured, you can still bank on a great selection of top-quality products.

Answer 9

It means that Life is good donates 10% of its net profits to help kids in need. The "10% for Kids" Program began on January 1, 2013. Through our efforts to date, Life is good has helped raise more than $9.5 million for kids in need, principally though our annual Life is good Festival, Life is good products and community fundraising efforts.

Answer 10:

Life is good is a company with a positive purpose. We are committed to spreading the power of optimism and helping kids in need through our products and our support of The Life is good Kids Foundation. Our social mission – to help kids in need – is fundamental to our brand and at the core of everything we do.

Answer 11:

The Life is good Kids Foundation is a nonprofit organization established by Life is good to raise money to help kids in need. The Life is good Kids Foundation directly funds the Life is good Playmakers Program. The Life is good Playmakers provide training and support to childcare professionals, who use these tools to ensure that children grow up feeling safe, loved and joyful.

Answer 12:


Our crusher tees are dyed with special pigments to create a vintage look, then washed for exceptional softness. Each garment varies slightly from its mates. Please launder separately before wearing to avoid dye transfer. Wash cold, and tumble dry low. Do not use bleach. Do not dry clean. Do not use stain remover. Iron on low, do not iron print.


Machine wash cold with like colors only. Non-chlorine bleach when needed. Tumble dry on low. Use a warm iron if needed.


Hand wash in cold water with any type of mild detergent. Lay out to dry (do not tumble dry).


If you do not see a care tag attached to the product, please call the shoppe at 636.724.9992 with questions.

Answer 13 :

Our shirts cannot be pre-treated with any type of stain remover or bleach. You may try using Dawn liquid detergent directly on the stain. Many of our customers have successfully removed stains using this method, but the nature of the stain is a factor.

Do not rub or scrub the stain with detergent, as this may lift the pigment from the shirt and leave you with a faded spot. Instead, let the stain soak in concentrated Dawn for several minutes before washing as normal. Repeat if necessary.