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Life is good® means optimistic apparel and accessories for women with positive messages and comfortable fits.

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Real men know Life is good®. Here, you'll find all-terrain tees and tops in a deluge of cool designs.

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A Life is good® home is a happy home. Mugs bring a smile. Take a swig of the simple life.

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Loyal friendship. Unconditional love. That's what your dog gives you. Share the love with Life is good® dog gear.

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About Jake's on Main

Jake's On Main is a Life is good® Genuine Neighborhood Shoppe located in the heart of the Historic District in St. Charles, Missouri. We are independently owned and dedicated to all things good.


Open 7 Days A Week

Jake's on Main is open 7 days a week, so no matter what day you visit Historic Main Street, we'll be here.

Jake's VIP

With your very first purchase, you'll start earning surprises, perks and rewards with our Jake's VIP Program.

Always Something New

Every 6-8 weeks, we're receiving new gear, so you'll always find something new for yourself or a friend.

Positive Purpose

Life is good® donates 10% of its net profits to help kids in need, and that's something you can feel good about.

Life is good

Spreading the power of optimism.

Something For You...


Designs for outdoor, beach, garden, wit & wisdom, animals, and more.

Other Apparel

Hoodies, jackets, skirts, shorts, dresses...all laid back and comfy.

Sleepwear & Socks

Sleep tight and lounge right. Cozy from top to bottom.

Fitness Wear

Moisture-wicking fabric keeps sweat in check.

Bags & Hats

Hats and bags will have you covered with style and function.

Mugs & Bottles

Refresh with the best, and take optimism with you.

Dog Gear

Go dog wild for our great gear for pets.


For bakers to bikers, athletes to animal lovers. There's something awesome for everyone on your list.

Or For a Friend!

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Meet the Crew!

They're dedicated to all things good.

More than a bunch of pretty faces, our crew is made up of some of the most optimistic people in town. Some have been here since the shoppe opened in 2007, proving once again Jake's on Main is just a fun place to be!

About Us

We're not the only ones excited about Life is good®

Here's what our customers have to say.

Great Store!

Really friendly staff and nice selection. Anything you need, they have. Next time you are visiting Historic Main Street, be sure to give them a visit. — Randall K.

Instant Mood Changer

I was having a bad day and needed some cheering up. Jake’s On Main always makes me smile, so I decided to stop by and get some good vibes! — Jill B.

Helpful, Happy Folks

Your staff is so welcoming! We came in close to closing time, and the girl working was still helpful and so accommodating. — Mike R.

Cosmic Vibes

One of my favorite places on EARTH! — Krissy K.